Part of the motivation behind Written.com is to help writers get paid for writing, according to Josh Kerr, one of Written’s four co-founders and the company’s chief executive.
Kerr says paychecks don’t often reflect the contributions that writers make to society. (Can I get an “Amen?”)
“Our ultimate goal, and it’s really naïve, but it would be really cool if we could fix this problem,” he says.
Written is a startup in its second year that connects brands with bloggers who have written articles that align with the brand. Written finds the articles, which have strong readership, and place them on the brand’s website. The brand pays for the content and its audience. Written gets a cut and the rest goes to the writer.
Kerr says what Written does is more than a business proposition for him.
“I want to say to my kids, ‘I want you to be a doctor, a lawyer, a writer,’” he says. “I want to be able to say that. But we haven’t come up as a society with a good way to solve that.”
He acknowledges that getting writers on a financial par with doctors and lawyers might be an uphill battle, but one worth engaging in.
He says Written’s goal is to set up a marketplace where writers who have created proven content and brands that need the content can find each other.
“That’s really how to maximize the value proposition between both so we can make those matches and in some way solve that problem,” he says.
The Written team has been reaching out to bloggers and, Kerr says, the response has been encouraging.
Bloggers are opening 50 percent of the invitation-to-join emails Written has sent and 20 percent to 25 percent are signing up for the service.
If Written is successful, perhaps writers can move beyond the sentiment expressed by Dorothy Parker when she said, “I hate writing, but I love having written.” Writers might love getting paid, too.